In 2025, press releases aren’t just about the press — and they’re definitely not just about text.
If you want real attention from journalists, investors, and audiences, multimedia distribution has become essential. Powered by visuals, videos, and interactive assets, press releases today are formatted not just to inform — but to engage.
This guide explains:
- What a multimedia press release is in 2025
- Why multimedia dramatically increases engagement
- What formats you should include (and where to place them)
- Examples of high-performing press + media formats
- How to choose a distribution service that supports multimedia
Let’s help you go beyond paragraphs — and into full-spectrum brand storytelling.
What Is a Multimedia Press Release?
A multimedia press release (MMPR) is a press announcement that includes rich media assets such as:
- Product photos
- Clickable links
- High-resolution logos
- Video embeddings (hosted or native)
- Graphs/infographics
- Downloadable files or PDFs
- GIFs or social GIF previews
- Location-based visual maps (for events)
These elements bring your story to life and transform static news into shareable, scroll-stopping digital experiences.
In 2025, media outlets are 3x more likely to publish a press release with visual or interactive content.
Why Multimedia Distribution Works in 2025
| Benefit | Why It Matters |
| Increases journalist interest | Editors prefer releases that require less formatting/content creation |
| Boosts engagement | Images and videos increase reading time and sharing frequency |
| Improves SEO | Multimedia on syndication pages adds contextual content + link value |
| Mobile-friendly formatting | Most users consume content visually first, especially on mobile |
| Improves social performance | Repostable assets = more mentions, backlinks, and clickthroughs |
| Enhances story clarity | Product demos, founder intros, and infographics break down complex news |
What to Include in a Multimedia Press Release
| Content Type | Suggested Use |
| Image Gallery | Product photos, leadership headshots, behind-the-scenes |
| Video Embed | App demo, feature walkthrough, founder statement |
| Infographics | Timelines, funding breakdowns, milestones, data visuals |
| Map or Location Preview | Event press releases or geo-specific outreach |
| PDF/Downloadable File | Product brochures, stats sheets, press kits |
Pro Tip: Break up the text of your release with visuals between key sections. Ideal length? 300–500 words + 3 media inserts.
High-Impact Multimedia Use Cases
Product Launch
- Image of final product + video demo
- Before/after visuals or performance charts
Funding Announcement
- Infographic showing fundraising rounds progression
- Executive video on “what’s next”
Leadership Announcement
- CEO headshot + 45-second vision speech video
- Branded graphic announcing the leadership change
Event PR
- Venue image + Google Map embed
- Highlight reel of past events in short video format
Where to Distribute Multimedia Press Releases
Not all press release services support visuals equally. Here’s a comparison:
| Service Provider | Multimedia Support | Notes |
| Newswire.com | Full support | Upload images/videos, publish to Google News, SEO optimized |
| PR Newswire | Rich support | Tier-1 visual embeds, high-resolution quality formatting |
| BrandPush | Limited | Allows one image, no video embeds |
| ReleaseMyAd | For Indian media | Supports images, special pricing for Hindi/Regional graphics |
| Business Wire | Enterprise level | Powerful for investor visuals, logos, and infographics |
Always confirm:
- File size and format restrictions
- Number of media files allowed
- Where visuals will display on the published release
- Whether media items are clickable or download-enabled
FAQs – Multimedia Press Releases
Q: Should I embed videos inside the body or as attachments?
Embed them inline, preferably between sections — it’s more seamless and visible.
Q: Can I reuse branded campaign graphics from the website?
Yes — and you should. Ensure they’re resized for press use (horizontal orientation works best).
Q: Does multimedia improve Google News visibility?
Yes. Structured content with embedded visuals often gets better placement on news feeds.
Multimedia PR Results Snapshot
Client: D2C Tech Wearable Startup
Campaign: Smart Health Band Launch
Media Used: High-res product images, 45-sec demo video, one infographic
Distribution: PR Newswire + amplified on Twitter/LinkedIn
Results:
- 12 media pickups in tier-1 product blogs
- Video viewed 18K+ times in 72 hours
- UTM-tracked clickrate was 3.4x higher than plain-text press releases
- Embedded product link drove 400+ sales conversions in 1 week
Final Thoughts
In 2025, multimedia press releases are not optional — they’re the new benchmark.
They:
Increase engagement
Drive link clicks
Boost SEO
Help journalists tell your story faster
Convert curious readers into customers
Don’t just submit news. Show it. Tell it. Link it. Embed it.
Want Your Next Press Release to Stand Out?
Multimedia-rich formatting
SEO written + mobile optimized
Hosted visuals, press kits & managed distribution
Get a Free Multimedia Press Release Demo Today
