Hiring a video production company can feel like a daunting task. With so many options available, how do you know which partner is the right fit for your brand’s unique voice and vision? Choosing the wrong team can lead to wasted time, a blown budget, and a video that doesn’t deliver results.
This guide is designed to empower you. We’ve put together a checklist of the top 10 questions to ask by video production company before you sign a contract. By asking these questions, you’ll not only find a partner you can trust but also ensure your project is set up for success from day one.
The Top 10 Questions to Ask
- Can you show me a portfolio of work in my industry or for a similar type of project?
This question helps you gauge their experience and see if their style aligns with your brand. Look for a team that has successfully produced projects similar to what you need. - What does your creative process look like, from start to finish?
A clear, well-defined process shows professionalism. They should be able to walk you through every step, from concept development and scripting to filming and final delivery. - How do you handle client feedback and revisions?
Revisions are a natural part of the creative process. Understanding their policy on revisions (how many are included, what the timeline is) prevents unexpected delays and costs down the line. - What is your approach to project management and communication?
You need a partner who is a good communicator. Ask how they’ll keep you updated, who your main point of contact will be, and what tools they use to manage the project. - How do you measure the success of a video?
A great video is more than just a pretty picture. A professional Production Company will be focused on your business goals, whether that’s brand awareness, lead generation, or sales. - What is included in your quote, and are there any potential hidden costs?
Clarity on pricing is crucial. Ask them to itemize the quote to see what you’re paying for—crew, equipment, editing, music licensing, etc. This helps avoid surprises. - What happens if the project timeline changes?
Life happens. Knowing how they handle delays or unexpected changes to the schedule shows their flexibility and professionalism. - Who will be on the crew for the shoot? Can you provide bios or roles?
The quality of the people behind the camera directly impacts the quality of your video. Ask about the team’s experience and specific roles to ensure you have the right experts. - How do you handle music and voice-over talent? Is licensing included?
Using unlicensed music can lead to legal issues. A professional company will handle all licensing for music, stock footage, and talent, protecting you from future problems. - What is the final deliverable? In what format will the video be provided?
You need to know exactly what you’re getting. Ask about the file format (e.g., MP4), resolution (e.g., 4K, 1080p), and whether they will provide different versions for social media or other platforms.
Beyond the Questions: What to Watch For
The answers to these questions are important, but so is how they’re delivered. Pay attention to their communication style and responsiveness. Did they provide clear, confident answers, or did they seem hesitant? Do they seem genuinely interested in your brand and your goals, or are they just trying to sell you a standard package?
The right video production company will feel like a creative partner, not just a vendor. They will ask you questions in return and show a passion for bringing your unique story to life.
By taking the time to ask these questions, you’ll not only save yourself from potential headaches but also find a partner who is truly invested in your success.
